Turn your website into a high-performing growth engine with ongoing CRO strategy, experimentation, and conversion insights.
The CRO Personal Chef is a fractional partnership for brands that want consistent conversion optimization leadership without hiring a full-time CRO team.
Instead of guessing what to change on your website, we focus on diagnosing what’s actually holding conversions back and building a clear roadmap to improve performance across your funnel.
The CRO Personal Chef is an ongoing CRO partnership designed for growing ecommerce brands that need strategic conversion expertise embedded in their team.
Together we will analyze performance data, identify conversion friction, and build a prioritized experimentation roadmap focused on meaningful revenue impact.
This is not traditional consulting where you receive a report and are left to figure out implementation.
Instead, you gain a dedicated CRO partner who continuously helps your team identify opportunities, prioritize tests, and learn from every experiment.
Cory Espinosa
Head of Design at D Luxury Brands
Jeremy Peters
Director of Web Services at Very Great
Aneesha Rao
Head of Marketing at The Ambr Group
We’ll kick things off with a discovery call to dive deep into your goals, current performance metrics, and any pain points you’re facing. This conversation helps us align our vision and set the foundation for our partnership.
Once we’re aligned, we’ll move into the onboarding phase. This includes setting expectations, outlining our workflow, and gathering the necessary resources to ensure a smooth start. Then, we’ll have a kickoff meeting to establish a roadmap for our bi-weekly strategy sessions and collaborative efforts.
In this phase, we’ll roll up our sleeves and get to work! During our bi-weekly strategy sessions, we’ll analyze data, brainstorm creative solutions, and develop a custom A/B testing roadmap together. I’ll handle the design and implementation of engaging quizzes, landing pages, and website optimizations, while you provide input to ensure everything aligns with your brand. Throughout our partnership, you’ll have on-demand access to insights and design revisions, allowing for quick adjustments as trends evolve.
INCLUDES:
📞 Bi-Weekly CRO Strategy Sessions: regular sessions where we review performance, analyze insights, and prioritize upcoming tests.
🌶 Conversion Opportunity Audits: continuous analysis of key pages including landing pages, PDPs, checkout flows, funnels, and subscription journeys to uncover optimization opportunities.
🍄 Experimentation Roadmap: a prioritized CRO testing roadmap with hypotheses, expected impact, and learning goals.
🍗 CRO Insights & Recommendations; clear recommendations your team can implement quickly, focused on reducing friction and improving conversions.
📊 Performance Review & Learnings: post-test analysis and insights so your team understands what worked, what didn’t, and how to iterate moving forward.
If you're looking for CRO expertise to help diagnose conversion issues, prioritize experiments, and improve how your website converts, fill out the form below. I review all inquiries personally and typically respond within two business days.
Note: This form is intended for prospective clients and project inquiries only. Please refrain from contacting me to promote or solicit other services.
CRO is not an exact science; it usually requires iterations and data collection to yield significant results. Clients typically see a return on investment within this timeframe as we refine strategies together.
Unfortunately, no! This service is more suited for brands looking to make targeted improvements and test their website. I do not offer any website redesign services at this time.
No, I am not a full-time designer or CRO specialistfor any one brand. This is a fractional role where I work collaboratively with your team to achieve your goals.
The CRO Personal Chef partnership gives your team ongoing CRO expertise to diagnose conversion issues, prioritize experiments, and continuously improve performance.
