CRO AUDIT FOR DTC ECOMMERCE BRANDS

Increase your website conversions with a data-driven CRO report

So, your website’s getting traffic, but visitors aren’t clicking “add to cart”? Let’s change that with an actionable report showing you exactly how to turn your visitors into repeat buyers.

Brands I’ve worked with

WHY BOOK A CRO REPORT?

Whether someone’s buying or subscribing, the goal is the same: make it easier to say yes

A lot of the time, people are already interested in your product or service, they’re just hesitating somewhere along the way. Conversion Rate Optimization helps pinpoint where that’s happening and what to fix so more of them click “buy now.” (Phew!)

  • CUSTOMER-FIRST APPROACH
    When your site is easy to navigate, has crystal clear CTAs, and feels trustworthy (never spammy), people don’t just buy once, they’ll come back for seconds. Hello, long-term results!
  • ACTIONABLE REPORT, NO CALLS REQUIRED 
    Most CRO audits just point out issues. This one shows you what to fixfrom button color and CTAs to layout and checkout flow—in the order it matters most. No drawn-out call required.
  • DEV-READY FIGMA DESIGNS 
    Every audit comes with easy-to-use Figma redesigns your web developer can implement right away, so you’re never stuck sending vague feedback like “make this look better, please.”

THE PROOF IS IN THE PORTFILIO 🍮

Small tweaks, big improvements

Sometimes all you need is a fresh pair of eyes to catch the subtle (and not-so-subtle) tweaks that’ll make a big difference in your CVR, AOV, and LTV. Because when you’ve looked at the same landing page 437 times, it’s hard to know what to change, amiright? 

That’s where I come in and fix everything from the obvious issues to the easy-to-miss mistakes. Take Carbon38 for example. I helped them go from 1.3% conversion rate to 4.2% with a few simple tweaks.

Before: Established brand, declining conversion rates

AFTER: 
Increased CVR by 223% Increased AOV, Lowered CPA

THE CRO TASTING MENU PRICING AND PACKAGES

The CRO report that’ll have your visitors coming back for seconds

Look, today’s website visitors are distracted. If your site feels outdated or the buying process takes too many steps, they’re gone. (Annoying, I know). The good news? You’re here 😉. Get your data-driven CRO report and ready-to-implement redesigns delivered straight to your inbox, in just 1-2 weeks. Choose the serving size for you:

🥄 The Small Plate
Fix critical areas of your site without committing to a full redesign. 
1-WEEK | $1750 USD
Up to 10 redesigned sections (e.g product card, reviews, above fold etc)
Redesign of 1-2 URLs of your chouce
Navigation and page flow optimization 
Mobile & desktop optimization available (choose at checkout)
Detailed PDF report with before/after designs & rationale
Customized CRO testing roadmap
Ready-to-implement Figma design files
The Full Spread 🧈
Transform the user experience across your entire site so it’s built to scale.
2-WEEKS | $4000
Full redesign of up to 3 pages of choice* (typically homepage, PDP, collections page)
Navigation and page flow optimization
Mobile & desktop optimization available (choose at checkout)
Detailed PDF report with before/after designs & rationale
Customized CRO testing roadmap
Ready-to-implement Figma design files 
*Additional pages can be added for $1,000 USD per page.

PEEK INSIDE YOUR DELIVERABLES 👀

Everything you need to fix and optimize your site—fast

NAVIGATION & FLOW FIXES
Helping people find what they’re looking for without second-guessing where to click next.
BEFORE AND AFTER RATIONALE
Side-by-side changes with a clear explanation of what was updated and why.
DEV-READY FIGMA FILES
Fully redesigned sections in Figma, built so your developer can implement immediately.
CRO TESTING ROADMAP
A prioritized plan of what to test next, what to track, and what’s worth focusing on first.
A/B TESTING IDEAS
Specific test ideas tied to your site so you’re not guessing what’s worth experimenting with.
IMPROVED MESSAGING
Updating your CTAs and messaging to be clearer, more consistent, and easier to follow.

The process includes

LET’S GET COOKING
Pick your flavor

Pick the tier you want and place your order. Fill out the onboarding form and give me access to your Shopify data, Hotjar, GA, Triple Whale, and any other data tools you have. I also require access to your Figma files and web design guidelines.

Dive into the Details Mobile + Desktop UX/UI Audit

Comprehensive analysis of your website's user experience and interface, leveraging tools. After data analysis, I dive into the section-by-section analysis of your main pages: homepage, navigation, cart, collections page, and product page.

Create and deliver your cro report

Develop an in-depth CRO report with a customized action plan aligned with your business goals and audience needs. Now you can decide on how to iterate or implement my recommendatons.

HI, I’M BRITTANY 👋

Your CRO Auditor

With a background in UI/UX and experience working with dozens of 6- and 7-figure brands, I combine data, psychology, and design to build sites that feel good and sell better.

But don’t get it twisted: Effective CRO isn’t just about data or chasing higher conversion rates. It’s also about taking a customer-first approach that leads to long-term results that stick.

So, if you want a site that feels easy to navigate, easy to trust, and easy to purchase from again and again, you’re in the right place.

rave reviews all around

“LOVED the detailed report and insights. I can’t wait to action all of your recommendations”

Founder of Carbon38

"The CRO Roadmap section made it easy to prioritize and start implementing right away, without second guessing what to test first"

Head of Growth at GrooveLife

“The research and findings were genuinely valuable and will serve as a foundation for our roadmap for the remainder of the year.”

Head of Growth at Modgents

FAQs

Have more questions? Pop open the chat in the bottom right and I’ll answer you. And yes, it’s me (Brittany) on the other end.

WHAT RESULTS CAN I EXPECT?

While results depend on a number of factors and I can’t guarantee specific outcomes, clients have seen significant increases in conversion rates (CVR) and average order value (AOV), along with lower customer acquisition costs.

IS THE CRO AUDIT RIGHT FOR ME?

You’re a good fit for a CRO audit if you’ve been in business for a year or more and your site is getting consistent traffic, but not enough people are buying, booking, or signing up. You know something’s off, you just can’t tell what to fix. This gives you a clear, long-term plan for what to change, what to tackle first, and how to improve things like conversion rate, average order value, and overall user experience.

WHAT IF I NEED HELP WITH WEB DEVELOPMENT?

The CRO report is designed for you or your team to implement. However, I’m happy to support you with design and further optimizations needed. Or even connect you with some great Shopify developers to help assist.

WHAT IF I NEED MORE THAN 3 PAGES?

No problem! You can add additional pages at checkout. ($1000 USD per page).

CAN YOU AUDIT MY FIGMA FILES?

Yes, absolutely. If you’re in the middle of a redesign and want a second pair of eyes to audit your Figma designs and provide a roadmap for rollout, get in touch! 

WHAT IF MY SITE IS NOT IN ENGLISH? CAN YOU STILL AUDIT IT? 

Yes, I can. I use high-quality translation tools to audit your site. However, please note that all deliverables will be submitted to you in English.

WHICH REPORT PACKAGE IS BEST FOR ME?

The Small Plate package is perfect for budget conscious businesses who need actionable recommendations for up to 10 sections across 1-2 URLs. The Full Spread is for fast-growing brands who are looking to optimize their entire site and create a beautiful, conversion-focused customer experience.

READY TO ORDER?

Let’s turn your website visitors into repeat buyers

Click the button below to book your CRO audit and get your detailed report and conversion-focused designs in just 1-2 weeks—no call required.