Groove Life is a leading accessories brand known for their Groove Belt, Zeus Ring, and other performance-driven products. Their team was producing bespoke landing pages for every campaign, but without a unified design system this process was time-consuming, inconsistent, and difficult to test at scale. I was brought in to create a repeatable, mobile-first listicle template that would speed up production, improve conversion performance, and support a more efficient CRO testing program.
Services:
Listicle
Project Outcome:
A reusable, conversion-optimized listicle template that speeds up landing page creation, strengthens brand consistency, and supports faster, more effective CRO testing cycles.
Groove Life relied heavily on listicle-style landing pages to drive performance for paid social campaigns. However:
• Every new page was designed from scratch
• There was no unified layout, structure, or component system
• Development and design cycles were slow
• Mobile performance was inconsistent page to page
• Testing required too much lift because each LP was bespoke
Without a systemized approach, the team struggled to scale campaigns efficiently or test new ideas quickly.
I designed a structured, mobile-optimized listicle template that gives Groove Life a repeatable foundation they can use across multiple products, angles, and campaigns. The template was built with conversion best practices and repeatability in mind, allowing their team to launch new LPs in a fraction of the time.
Key improvements included:
I created a layout that prioritized scannability, thumb-friendly CTAs, and snackable content so users could quickly understand the product story and move toward purchase.
From benefit blocks to comparison sections, testimonial panels, CTAs, and buy modules, every component was designed to be repurposed across multiple campaigns without reinventing the wheel.
Each listicle section follows a consistent persuasive pattern: problem, insight, product benefit, and supportive proof. This structure aligns with Groove Life’s performance messaging and boosts storytelling clarity.
With a template in place, the team can now create new LPs—like the updated Groove Belt listicle—much faster, with reduced design hours and cleaner handoff to development.
I also provided multiple test opportunities built directly into the template, including variations for headlines, CTA placement, imagery, benefit hierarchy, and long-form vs short-form listicles. This allows the team to A/B test with intention and speed.
